Week I

Researching in REISS Store.



 During week one I went to flagship store for primary research and doing questionnary, first impression regarding customers requests tend to be more urban style and casual suits. Customer service was excellent always there to answer all types of questions. Store merchandise is simple, clothes layout as well, and decoration doesn't have to much expression. Target customers are mid aged professional citizens. 
 REISS currently lunched a new range called 1917, for the younger generation, the variety of products its almost complete but excluding men's underwear, so I've decided to design the men's underwear for REISS.



Questionnaire online: http://www.surveymonkey.com/
                      In REISS store
Data research: Mintel, Verdict, Drapers.

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