Week IX

A television advert film (video shoot)


Date: 25th of May 2011
Location: PanPeninsula, East London
Collection: Reiss men's wear suit &1971 range.
                   New men's underwear (from Uniqls)
People: Sheng-Yu Chung ( Producer & Director)
             Jodie Chan           ( Photographer)
             Zoe Leung            ( Make-up artist & Art director)
             Yifei Moriya         ( Stylist)
             Mathias                 ( Model)
             Nerijus                  ( Model)
             Arthem                 ( Model & Art director)

 Today we  did photo shot and video shootings in East London, went to one of our friend's studio in the afternoon. 
 It was appreciated to Sissi for letting us to work on the project there.I've divided the work in three parts for my models. We start setting the place and test lighting, our make-up artist showed her skills and soon everything was ready to start.


  During this day, I found out pre-work is the most important, because I've spent some time to sort out, exchange ideas for shooting, blocking, and even gave the models and photographer a chance to express their ideas. All in all we had a wonderful day and loads of fun, learned new things from one another, and soon we went home smiling. Well done everyone!