There are a huge number of campaigns in fashion industry. But publicity of Reiss, doesn't have so much advertisements on new media, it will be a new thing to consider, how to communicate to customers and find out new brand identity into industry.
As long as press has basic communications to their customers like website, blog, facebook and twitter, but not too much on public area, such as tube station, bus panels or magazines.
Reiss has a number of royal customers, but on the other side, we should increase more business in market share, so to extend advertisement campaigns to public and keep doing so in new media.
